The objective of designing an NHL team for Baltimore is to create a franchise that speaks directly to the heart of its fans—those who embody the city’s grit, pride, and passion for sports. The team should capture the energy of Baltimore’s neighborhoods, celebrate its deep-rooted loyalty, and give fans a sense of ownership from day one. From the colors and logo to the game day experience, every element should reflect the unique spirit of the city, making fans feel like they’re not just supporting a team, but representing Baltimore on the national stage.